Online Marketing for the UNI Glee Club Christmas Variety Show

Cover to the 2011 Christmas
Variety Show program

The UNI Varsity Men's Glee Club has tapped into some social media marketing this year to promote their 34th Annual Christmas Variety Show.  Various choir members have turned their ticket sales to the power of social networking sites like Facebook and Twitter to help sell out the annual shows.

For example, 1st-year Council member, Dylan Keller, has set up an event using the user-friendly function on Facebook to invite his friends to the holiday concert.

Some students have resorted to clever statuses and tweets like,

"Joy to the world, the Glee Club Christmas show has almost come!

Let earth receive her Glee;

Let every Glee Clubber prepare Him tunes,

And Tenors and Basses sing,

And Tenors and Basses sing,

And Tenors, and Tenors, and Basses sing."

to garner interest in the upcoming shows, and they are not about to stop yet!  With the three concerts being held Friday, December 2nd (at 7:30p) and Saturday, December 3rd (at 2:30p and 7:30p), the Glee Clubbers are in full force to sell out the +4,600 available tickets.  Tickets are available through UNI Varsity Men's Glee Club member, that has a personal marketing code--mine is A09--or through the PAC box office at 319-273-4TIX (4849).

The UNI Glee Club posing outside the Colosseum in Rome (May 2010)

The proceeds from the ticket sales return to the students that sold the ticket to help offset the costs of being able to travel to Europe during their Bi-Annual European Tours.  In the past, the Glee Club has traveled to such countries as England, Ireland, Wales, Poland, Czech Republic, Italy and the Vatican City, but this year the men will be touring the musically rich lands of Germany and Austria.

For more information, about the tickets to this year's Christmas Variety Shows or the UNI Varsity Men's Glee Club, feel free to contact me at bottorff4@gmail.com, and always remember, "Brother's, sing on!"